CONNACT is excited to announce the second expansion of its partnership within the AWS Catalyst Program, marking the third major phase of Catalyst development since its launch.
Built in collaboration with AWS as part of the Global Passport Program, Catalyst has become a proven engine for growth, helping ISVs accelerate co-sell execution, unlock funding, and scale strategic AWS partnerships globally.
Since expanding the program in 2024, CONNACT has engaged 25+ ISVs, helping generate tens of millions in revenue, build over $100M in pipeline, drive hundreds of co-sell calls, activate 60+ AWS stakeholders, and unlock hundreds of thousands in AWS program funding.
Acting as an extension of an ISV’s AWS partnership team, CONNACT delivers practical, hands-on guidance throughout the six-month AWS Catalyst Program. Its support spans refining GTM strategies, enhancing AWS Marketplace visibility, achieving co-sell readiness, strengthening AWS relationships, and driving broader market reach. Working in close partnership with ISV teams, CONNACT’s consultants align strategic goals, uncover growth opportunities, implement scalable partnership initiatives, and provide targeted team training.
Multi-Stage Growth Tracks
The introduction of tailored ISV growth tracks: AWS Partnership Starter and GTM Optimization & Scale, has delivered strong results across different stages of maturity. Whether building a partnership from the ground up for ISVs and startups to supporting mature level companies execute and expand their partnerships via complex BD initiatives and multi front expansion motions.
This next phase deepens CONNACT’s commitment to:
- Supporting even more ISVs across new regions and verticals
- Accelerating AWS alignment and Marketplace presence
- Driving scalable co-sell and field engagement strategies
- Building long-term partnership velocity
Catalyst Version 3.
With this latest expansion, CONNACT continues to evolve as an embedded force multiplier for AWS-focused ISVs, turning partnership potential into pipeline, programs, and sustained growth.
View details and apply to the Catalyst Program >
For more information on how CONNACT and AWS Catalyst can drive your AWS success, email [email protected].
