CONNACT supports technology companies in establishing, managing, and optimizing their partnership lifecycles with AWS, focusing on increasing top-line revenue by building a scalable sales channel that leverages AWS’s robust sales and partnership networks, programs, and credibility.
For ISVs in early partnership maturity with AWS, seeking to scale their AWS-based business and establish a global presence.
ISVs in mid-to-late partnership maturity looking to strengthen their AWS foundation, optimize operational processes, and scale co-sell opportunities globally.
Two baseline packages to jumpstart or accelerate your existing partnership.
Services can be tailored and combined to align with your business needs and current stage of progress (see next page).
3-6 month project.
Provide hands-on and/or consulting on a case-by-case basis.
Collaborate with AWS and the ISV team in accordance with the chosen package.
ISV cost $17k, equally matched dollar-for-dollar investment in partnership with AWS.
Below is the full list of services available for the packages.
Services from the original base packages can be exchanged depending on your needs.
Service | Deliverable | Impact | Timeframe | |
---|---|---|---|---|
Partnership Establishment | ||||
ISV Buy-in |
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Key executive stakeholders within the ISV understand the partnersips value and are ready to invest in AWS as a channel | 1-3 Weeks | |
FTR |
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FTR approved, ISV is a validated partner | 1-3 Weeks | |
ISV Accelerate |
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Project management | 5-8 weeks | |
Marketplace Listing |
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Marketplace listing & enabled ISV stakeholders | 3-5 weeks | |
Better Together Story workshop |
|
Deeper and qualified BTS (Better Together Story) as a basis to successful co-sell operation | 5-8 weeks | |
ISV Enablement |
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Relevant ISV internal team stakeholders enabled | 2-4 weeks | |
GTM Plan |
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Approved GTM plan, ISV’s commitment to a full-blown execution plan | 3-5 weeks | |
GTM Optimization & Scale | ||||
Co-sell pipeline creation |
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Ignite co-sell flywheel (deal acceleration, net new), support business growth and geo-expansion | 6-10 weeks | |
Business Development |
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Top down approach to fuel co-sell and field engagement, deepening of AWS partnership | 6-10 weeks | |
Co-Sell operations |
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Optimize and streamline co-sell processes to ISV existing GTM tools and processes | 6-10 weeks | |
Funding Utilization |
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Secure funding to support GTM initiatives (co-sell, co-build, co-marketing) | Ongoing, case by case | |
Competency |
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Achieve AWS competency, higher differentiation and improved BTS to support GTM | 8-16 weeks | |
Product Integration |
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Achieve AWS product integration, higher differentiation and improved BTS to support GTM | 8-16 weeks | |
New Service Adoption |
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AWS new service adoption, higher differentiation and improved BTS to support GTM | 8-16 weeks | |
Marketplace Success Hub |
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On demand support & enablement for every MP need, 5hr/3 months | 12 weeks |
Answer: The purpose of the program is to help ISVs Geo-expand at scale via the partnership with AWS. Our focus is on driving tangible business impact for the ISVs through strategic use of the AWS partnership.
Answer: Our program is designed to strengthen and enhance your business partnership with AWS. With two dedicated packages, we help you either jump-start or optimize your co-sell strategy and AWS partnership to achieve measurable business impact. KPIs are tailored to align with your specific business needs and include developing a Better Together story, executing co-sell activities, driving advanced business development, and supporting marketplace and ISV specialization initiatives.
Answer: Yes, the original plans can be customized to fit your business needs by exchanging or enhancing services within the plan. This will be done in consultation to ensure the best alignment with your goals. A full list of available services can be found on page three of this brochure.
Answer: Absolutely. We collaborate closely with ISVs that already have a Partner Development Manager (PDM) or an existing AWS alliance team. Our approach is designed to complement and enhance your current AWS relationship by aligning efforts, amplifying co-sell opportunities, and driving strategic initiatives in coordination with your existing AWS team.