Accelerate your AWS Co-Sell & business partnership

CONNACT, together with AWS, is here to help you expand your global reach and scale through the AWS ecosystem. Take advantage of our dedicated packages offering hands-on support for building AWS partnerships, co-selling, co-marketing, and driving strategic business growth.

About CONNACT

CONNACT supports technology companies in establishing, managing, and optimizing their partnership lifecycles with AWS, focusing on increasing top-line revenue by building a scalable sales channel that leverages AWS’s robust sales and partnership networks, programs, and credibility.

Available Packages

AWS Partnership Starter

For ISVs in early partnership maturity with AWS, seeking to scale their AWS-based business and establish a global presence.

Establish a strong AWS partnership foundation to enablebusinesses to scale globally with AWS.

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    Duration
    3-6 Months
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    ISV Stage
    Early Growth Stage
Suggested Deliverables*
  • Partnership & Better Together Story workshop
  • ISV Executive alignment & buy-in
  • AWS Marketplace Onboarding and Enablement
  • Basic programs & ISV-A
  • Sales enablement; team training and + 3*1:1 enablement
  • Co-Sell pipeline: AWS account mapping and 20 AWS-guided calls in priority geos to accelerate opportunities
  • Funds enablement
  • GTM plan

*You can customize your plan at the contact stage

I’m interested in the Partnership Starter Package

GTM Optimization & Scale

ISVs in mid-to-late partnership maturity looking to strengthen their AWS foundation, optimize operational processes, and scale co-sell opportunities globally.

Deepen AWS differentiation, optimize operations, and expand co-sell reach globally.

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    Duration
    3-6 Months
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    ISV Stage
    Scaling Stage
Suggested Deliverables*
  • Partnership & Better Together Story workshop
  • AWS-ISV product integration/competency
  • AWS heatmap mapping and business development initiatives
  • Sales enablement; team training and + 3*1:1 enablement
  • Co-sell operations and processes optimization, CRM integration
  • Marketplace enablement and support
  • Co-Sell pipeline: AWS account mapping and 20 AWS guided calls in selected geos
  • Funds enablement
  • GTM plan

*You can customize your plan at the contact stage

I’m interested in the GTM Optimization & Scale Package

Program Framework

Two baseline packages to jumpstart or accelerate your existing partnership.

Services can be tailored and combined to align with your business needs and current stage of progress (see next page).

3-6 month project.

Provide hands-on and/or consulting on a case-by-case basis.

Collaborate with AWS and the ISV team in accordance with the chosen package.

ISV cost $17k, equally matched dollar-for-dollar investment in partnership with AWS.

Our Clients Say...

“As long-time AWS clients in the retail sector, we initially believed an AWS partnership wasn’t a fit for our business. CONNACT clarified our options and demonstrated the potential we were overlooking. They quickly established the foundation for our partnership, crafting a compelling narrative, enhancing our marketplace presence, and launching a GTM program that made the partnership successful for us.”

Max Meister Admoni, Director of Partnerships at Riskified

AWS Partnership Starter Package

“CONNACT has been instrumental in streamlining our co-sell infrastructure, guiding us seamlessly from our very first marketplace deal and enabling our team to quickly maximize the potential of our AWS partnership. Their bold strategic approach and deep expertise in navigating the complexities of the AWS ecosystem provided us with a level of agility and insight that would have been challenging to achieve on our own.”

Jenny Isaksson Bak-Nielsen, Director, OEM & Technology Partnerships at Vizrt

Optimization & Scale Package

Services

Below is the full list of services available for the packages.
Services from the original base packages can be exchanged depending on your needs.

Service Deliverable Impact Timeframe
Partnership Establishment
ISV Buy-in
  • Executive, sales, and operations buy-in & set expectations
  • ROI Calculator & set expectations
  • Enablement sessions
Key executive stakeholders within the ISV understand the partnersips value and are ready to invest in AWS as a channel 1-3 Weeks
FTR
  • Technical guidance
    Project management
FTR approved, ISV is a validated partner 1-3 Weeks
ISV Accelerate
  • Comply with program requirements
  • Project management
Project management 5-8 weeks
Marketplace Listing
  • Marketplace onboarding
  • Cross functions enablement
  • Support & documentation
Marketplace listing & enabled ISV stakeholders 3-5 weeks
Better Together Story workshop
  • Better Together Story workshop
  • CONNACT learning curve & gaps analysis
  • Field validation
  • Integration plan
Deeper and qualified BTS (Better Together Story) as a basis to successful co-sell operation 5-8 weeks
ISV Enablement
  • Customized executive, sales, product, finance, operations and revops enablement (training and ISV internal enablement)
Relevant ISV internal team stakeholders enabled 2-4 weeks
GTM Plan
  • Comprehensive GTM plan across sales, business development, marketing, and partnership
Approved GTM plan, ISV’s commitment to a full-blown execution plan 3-5 weeks
GTM Optimization & Scale
Co-sell pipeline creation
  • Sales and RevOps enablement
  • Account mapping
  • 20-40 guided co-sell calls (from AWS rep reach out, meeting execution, follow-up and debriefing)
  • Ongoing co-sell pipeline review
  • ACE and Marketplace support
Ignite co-sell flywheel (deal acceleration, net new), support business growth and geo-expansion 6-10 weeks
Business Development
  • Ideation for business development initiatives
  • Initiative strategy and messaging
  • AWS stakeholder mapping
  • AWS stakeholder engagement (messaging, outreach, guided calls, debriefing)
Top down approach to fuel co-sell and field engagement, deepening of AWS partnership 6-10 weeks
Co-Sell operations
  • Customized RevOps enablement and processes optimization
    CRM integration support and advisory
Optimize and streamline co-sell processes to ISV existing GTM tools and processes 6-10 weeks
Funding 
Utilization 
  • Funding enablement (POC funds, MDF, WMP, Sandbox)
  • Funding consulting & operational support
Secure funding to support GTM initiatives (co-sell, co-build, co-marketing) Ongoing, case by case
Competency
  • Ideation & business justification
  • Technical alignment and guidance
  • Project management
  • Respective BD and marketing plan
Achieve AWS competency, higher differentiation and improved BTS to support GTM 8-16 weeks
Product Integration
  • Ideation & business justification
  • Technical alignment and guidance
  • Project management
  • Respective BD and marketing plan
Achieve AWS product integration, higher differentiation and improved BTS to support GTM 8-16 weeks
New Service Adoption
  • Ideation & business justification
  • Technical alignment and guidance
  • Project management
  • Respective BD and marketing plan
AWS new service adoption, higher differentiation and improved BTS to support GTM 8-16 weeks
Marketplace Success Hub
  • On demand support & enablement for every MP need, 5hr/3 months
On demand support & enablement for every MP need, 5hr/3 months 12 weeks

FAQ

What is the purpose of the program?

Answer: The purpose of the program is to help ISVs Geo-expand at scale via the partnership with AWS. Our focus is on driving tangible business impact for the ISVs through strategic use of the AWS partnership.

What can I expect from the program? How are the KPIs aligned to my business needs?

Answer: Our program is designed to strengthen and enhance your business partnership with AWS. With two dedicated packages, we help you either jump-start or optimize your co-sell strategy and AWS partnership to achieve measurable business impact. KPIs are tailored to align with your specific business needs and include developing a Better Together story, executing co-sell activities, driving advanced business development, and supporting marketplace and ISV specialization initiatives.

Can I change the packages to fit my business?

Answer: Yes, the original plans can be customized to fit your business needs by exchanging or enhancing services within the plan. This will be done in consultation to ensure the best alignment with your goals. A full list of available services can be found on page three of this brochure.

Can you work with an ISV that has a PDM assigned and\or existing AWS alliance team?

Answer: Absolutely. We collaborate closely with ISVs that already have a Partner Development Manager (PDM) or an existing AWS alliance team. Our approach is designed to complement and enhance your current AWS relationship by aligning efforts, amplifying co-sell opportunities, and driving strategic initiatives in coordination with your existing AWS team.