FAQ

People who talk to us usually want to know...
Whats the advantage of CONNACT over DIY?  

Our expert team, with extensive experience across industries and use cases, helps companies succeed with the cloud, ensuring you achieve faster time to value. We significantly reduce costs by eliminating trial-and-error processes and applying best practices, a cloud-centric knowledge base, and established connections within the cloud ecosystem (business development). Additionally, we leverage a proprietary internal product that enhances our ability to connect you with key stakeholders in the cloud, streamlining operations and helping you secure deals more efficiently.

If I already have a PDM from my cloud provider, what additional value does CONNACT bring?

We collaborate closely with both the cloud provider and the ISV, acting as an integrated extension of both sides to ensure seamless alignment. On both ends, resources are often limited, making it difficult to fully unlock the potential of cloud partnerships. That’s where CONNACT adds value—by bridging gaps, streamlining efforts, and driving actionable strategies that lead directly to customer engagement, sales growth, and tangible bottom-line results.

I don’t have a partnership yet, can you help me?

Absolutely. We offer tailored packages designed to support ISVs at every stage of their growth and maturity. Our team will work closely with you to assess your needs and guide you through the process of building the right partnership strategy, ensuring you’re equipped to capitalize on every opportunity from the start.

How can I evaluate the cloud partnership channel’s business impact?

Before we begin, we provide an ROI calculator based on benchmarks from other ISVs, giving you an initial projection of potential outcomes. Once we start working together, we collaboratively configure measurable targets aligned with your business goals, ensuring all progress is tangible and trackable. You can explore an example of an average customer journey on our solutions page to see how other ISVs have successfully leveraged their cloud partnerships for measurable impact.

Why invest in cloud partnerships instead of direct sales?

While cloud partnerships may take longer to establish and require additional upfront resources, they offer far greater value across multiple areas, including funding, marketing, business development, and sales enablement. When executed correctly, these partnerships create a powerful engine for growth by increasing conversion rates, shortening sales cycles, and driving larger deal sizes on average. The comprehensive impact of a well-managed cloud partnership often surpasses that of direct sales, delivering sustainable, long-term benefits that are harder to achieve through traditional sales approaches alone.

How do you help me as an external consultant?

We design a team tailored to your specific needs, whether to seamlessly integrate with your existing team, operate independently as a fully outsourced team, or offer a combination of both. From day one, we ensure your alignment with the (cloud) sales channel, guiding you throughout the process to create maximum impact. Alongside strategic support, we provide expert training and ongoing guidance to empower your team for sustainable success.

How do you measure progress?

Each package includes a well-defined Statement of Work (SOW) customized to your needs, with clear, measurable outcomes. Through our Team-as-a-Service model, we establish go-to-market KPIs and objectives that are continuously monitored. We ensure full transparency with real-time tracking and make adjustments as needed to stay aligned with your goals.

Why do I need a cloud alliance team?

The alliance ecosystem is vast, and success requires managing multiple pillars simultaneously—each demanding unique expertise. A dedicated cloud alliance team ensures every aspect of your partnerships is covered, from top-of-funnel activities to deeper partnership functions and technical integrations. Our team is ISV-specific, individually configured to meet your specific needs, providing the right mix of skills without unnecessary overhead. With a pay-as-you-go model, you gain flexibility and efficiency, ensuring you only invest in the capabilities you truly need.

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