Blog
Cloud Partnership Pillars
The four pillars of a cloud partnership team–Sales, Business Development, Partnership Enablement, and Marketing–are crucial for turning cloud vendors into a scalable sales channel.
Unlocking the Full Potential of Cloud Marketplaces
Discover how cloud marketplaces are revolutionizing the procurement, sale, and management of software solutions for cloud vendors such as AWS, Microsoft, and GCP.
Cloud Partner Programs 101
In this guide, we’ll explore the world of partner programs, from the foundational partner networks to the diverse array of program categories and paths available...
The Difference Between Direct Sales and Cloud Sales
The Cloud Alliance, Technical Cloud Alliance, and Co-Sell Growth Manager are key roles within a successful cloud partnership team able to transform vendors into a...
Building Your Cloud Partnership Team: Key Roles and Strategies
The Cloud Alliance, Technical Cloud Alliance, and Co-Sell Growth Manager are key roles within a successful cloud partnership team able to transform vendors into a...
The Pivotal Role of the Co-Sell Growth Manager in Scaling Up Co-Selling Partnerships
In the dynamic realm of cloud solutions, Co-Sell Growth Managers play a vital role in scaling co-selling partnerships. Their strategies are crucial catalysts for revenue...
Boosting Business & Traction from Cloud Services Through Product Integration
Complementing cloud services using ISV products will assure a mutual "win-win" story.
Cloud Marketplaces Explained
In previous articles, we have been working hard to give you an overview of the motivations, inner-workings, and intricacies of the Cloud Providers, so you...
Cloud provider funding 101
Did you know that all major cloud providers have partner funding programs? Learn how to focus your effort and secure cloud provider funding with ease
Co-Selling Roles and Responsibilities
Cloud providers are among the biggest organizations in the world. They are comprised of countless different roles and stakeholders, with different agendas and motivations...
Understanding the Co-Selling Layers
The cloud provider organizations are complex, and it isn’t always easy to understand how each layer can help you achieve your goals. We’ve broken it...
4 Key Co-Sell Challenges
and How to Overcome Them
Independent Software Vendors can leverage cloud co-selling to create exponential growth. But there are also significant challenges in co-sell...
Cloud Co Selling for Business Growth
Cloud co-selling is an amazing opportunity for business growth at scale. Cloud vendors leverage their position as trusted advisors to promote cloud services (ISVs), resulting...