Are You Positioned for Co-Sell Success with AWS, Azure, or Google Cloud?
As cloud partnerships become increasingly central to go-to-market strategies, co-selling with hyperscalers like AWS, Microsoft Azure, and Google Cloud represents a powerful growth lever for ISVs and technology companies.
But to fully capitalize on these programs, readiness isn’t optional—it’s essential. At CONNACT, we’ve supported dozens of ISVs through the co-sell lifecycle. One recurring insight: companies often underestimate the foundational requirements needed to launch and scale successful cloud co-sell motions.
Introducing: The Co-Sell Readiness Checklist
We developed this checklist as an internal tool to help our clients assess and accelerate their cloud co-sell potential. Now, we’re making it available for download.
This resource outlines the technical, strategic, and operational elements required for co-selling with cloud providers, categorized by priority (Must-Have, High Priority, Nice-to-Have).
You’ll gain clarity on:
- What cloud providers actually expect before engaging in co-sell
- The core capabilities needed to unlock funding, referrals, and marketplace momentum
- How to assess your current positioning and identify practical next steps
- What’s essential to build long-term strategic value from your partnership
Whether you’re in early-stage conversations or actively scaling your cloud partnership, this checklist will help you identify gaps and align your organization for co-sell success.
Download the Co-Sell Readiness Checklist
Get the Co-Sell Readiness Checklist
Want to go further?
- Explore the full cloud partnership journey
- See how others are driving revenue through co-sell
- Use our ROI Calculator to project potential value
