Case Study Transforming Silk’s cloud sales infrastructure on Azure

ABOUT SILK

Silk enables organizations to migrate and run their most complex business-
critical applications in the public cloud while continually optimizing performance, reliability, and costs.

SOLUTION

Like many other Hi-tech startups, Silk was consistently seeking opportunities to broaden their reach and scale up. The team recognized the potential for rapid growth through their Microsoft partnership. However, they lacked the internal resources and specific connections within Microsoft to fully leverage this channel.

CONNACT initially collaborated with Silk on a traditional onboarding plan, which included a comprehensive cloud-partnership onboarding process. This involved enrolling in appropriate Microsoft partnership plans, facilitating initial introductions, and providing training to Silk’s ISV sales teams for effective collaboration within a cloud partnership framework.

Silk extended its partnership with CONNACT to achieve further results by conducting in-depth mapping of corporate-level stakeholders, particularly in the fields of Financial Services and Healthcare, to secure executive sponsorship. As a result, the collaborative effort between Silk and CONNACT has led to approximately 500 meetings annually with key Microsoft representatives. This strategic partnership has transformed the Microsoft channel into Silk’s highest-grossing sales channel, generating tens of millions in closed deals to date.