Case Study Rapid AWS Mastery: How Akeyless Leveraged CONNACT to Drive Results

CONNACT helped Akeyless quickly position itself for success within the AWS ecosystem. By conducting a comprehensive partnership health-check, delivering targeted enablement sessions, and providing hands-on guidance with the APN portal, ACE, and co-sell processes, Akeyless deepened its understanding and optimized its AWS Marketplace listing for co-sell engagements and private offers.

PHASE

  • Step-Up
  • Ramp Up
  • Scale-Up

ABOUT AKEYLESS

Akeyless Security offers a cloud-native SaaS platform that manages enterprise secrets across hybrid and multi-cloud environments, reducing costs by up to 70%. With patented Distributed Fragments Cryptography (DFC™), Akeyless ensures top security and is trusted by Fortune 500 companies.

SOLUTION

After an initial consultation with CONNACT, Akeyless decided to independently navigate their entry into the AWS partner program and Marketplace requirements. Despite their best efforts, the process proved to be more complex than anticipated. The intricacies of aligning with AWS’s ecosystem led to challenges in maintaining the desired level of quality and speed. Additionally, the team had no access to the the best practices needed to effectively leverage the platform for long-term success.

Recognizing the need for specialized support, Akeyless turned to CONNACT’s Center of Excellence program to revamp their approach. This decision marked a turning point, as the expertise and guidance provided by CONNACT enabled Akeyless to rebuild their AWS partnership from the ground up. The results were not only swift but also delivered significant, tangible improvements.

The collaboration began with a thorough health check, where CONNACT identified key areas for improvement across Akeyless’s AWS engagement. This was followed by a series of cross-organizational enablement sessions, where CONNACT’s experts worked closely with Akeyless’s teams to ensure a deep, practical understanding of AWS tools and resources. These sessions covered essential aspects such as the APN portal, ACE, and best practices for co-sell initiatives.

Armed with this knowledge, Akeyless was able to swiftly optimize their AWS Marketplace listing, making it more attractive and accessible for potential partners and customers. Simultaneously, they developed an AWS-specific internal workflow, streamlining their processes and ensuring that their partnership with AWS would be managed more effectively moving forward. This holistic approach positioned Akeyless for sustained growth and success, significantly enhancing their capabilities within the AWS ecosystem.

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AT A GLANCE

  • 3 Weeks

    Time to ISV Accelerate program qualification

  • 2 Months

    Internal Sales and Operations team level up

  • 6 Digits

    Marketplace private offers supported

“CONNACT played a pivotal role in enhancing our AWS partnership strategy. Their comprehensive approach, including a detailed health-check, targeted enablement sessions, and expert guidance on the APN portal, ACE, and co-sell processes, significantly advanced our understanding and monetization efforts.”

Simon Fidler, Director of RevOps, Channel & Alliances Sales, Akeyless
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